Running a services business is all about relationships – with clients, with prospects, with teams that deliver every day. But as the business grows, keeping track of every conversation, follow-up, and renewal starts to become a challenge. Spreadsheets can’t keep up. Generic CRMs can’t adapt.

That’s why we built Velocity – a CRM designed specifically for services businesses.

Velocity was created from first-hand experience. We’ve built and scaled services businesses ourselves, and we know that the way you manage leads, nurture relationships, and follow up on renewals is different from how product companies do it.

Off-the-shelf CRMs are often too rigid – they expect you to fit into their workflow. Velocity does the opposite. It adapts to the way your business already operates. It brings clarity to your pipeline, keeps follow-ups on schedule, and ensures that no opportunity or renewal slips through the cracks.

From the first enquiry to renewal and ongoing support, Velocity keeps everything connected. Leads are captured, qualified, and tracked through custom sales stages. Tasks are created, assigned, and reminded automatically, so your team never misses a follow-up.

And once a deal is closed, Velocity doesn’t stop there. It integrates smoothly with your delivery and support systems to manage after-sales interactions and renewal cycles – closing the loop between sales and service.

Velocity isn’t just about tracking leads – it’s about sustaining momentum.

Sales leaders can see their pipelines at a glance, understand where each opportunity stands, and identify where the next push is needed. Founders get visibility into team performance, lead aging, and conversion trends – all through simple, real-time dashboards. For the team, it removes the noise of unnecessary clicks and data entry. For leadership, it brings focus.

Automation in Velocity doesn’t feel mechanical – it feels like having a reliable assistant. Reminders for follow-ups, notifications for upcoming renewals, and quick overviews of pending actions all happen automatically.

It’s not about replacing people – it’s about helping them focus on what they do best: building relationships and closing deals.

Velocity is not a one-size-fits-all CRM. It’s a platform – a foundation we adapt for each client’s needs. Whether you’re a small IT services firm or a fast-growing digital agency, Velocity aligns with your business model, team structure, and existing tools.

We can deploy it as-is, customise workflows, or integrate it with your current billing and support systems to make it part of a larger ecosystem.

The result? A CRM that feels like it was built for your business – because it is.

With Velocity, managing client relationships feels effortless again. You know exactly where every lead stands, when to follow up, and what’s coming next. It’s less about busywork and more about building real business momentum. Because the best CRM doesn’t just track activity – it helps you move faster.